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NEW YORK Mike’s Hard Lemonade has selected four finalists to pitch its estimated $20 million account, sources said.
Sources identified the shops as independents Amalgamated and Droga5, both in New York; WPP Group’s Cole + Weber United in Seattle; and Interpublic Group’s Mullen in Wenham, Mass.
The finalists emerged after client executives visited seven agencies last week.
Not advancing were IPG’s Deutsch in New York and independents Modernista! in Boston and 72 and Sunny in El Segundo, Calif.,
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