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AT&T Wireless has cut to four agencies, including incumbent FCB, in the review of its estimated $400 million account.
FCB San Francisco held the account for four years before the review began in mid-March, when FCB New York took over the defense. Fallon in Minneapolis, Ogilvy & Mather in New York and TBWA/Chiat/Day in Playa del Rey, Calif., are the other finalists, sources said, as Leo Burnett in Chicago and Saatchi & Saatchi in New York failed to advance.
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