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LOS ANGELES Masterfoods USA is talking to agencies beyond its roster shops about its $350 million U.S. media planning and buying consolidation review, a client representative has confirmed.
The rep declined to name any of the contenders in the search, launched late last month and initially expected to be confined to Masterfoods’ existing stable of media shops [Adweek Online, Oct. 31].
Major shops not on the roster without apparent conflicts include Aegis Group’s Carat and independent Horizon Media, which were not immediately available for comment.
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