NEW YORK-Three finalists have emerged in the review for a new five-year project for Progressive Insurance aimed at teenagers, sources said. They include Odiorne Wilde Narraway & Partners in San Francisco and New York shops DiMassimo Brand Advertising and G Whiz, a Grey Global Group company, according to sources.
Among the six shops not making the cut include Rapp Collins in Dallas and New York-based Grey Interactive and The Geppetto Group, a unit of WPP, sources said.
The review is being managed by Roth Associates in New York.
Billings are expected to be $5-10 million over five years, according to sources. That figure represents a small portion of Progressive's overall outlay, measured by CMR at about $125 million last year.
The assignment does not affect the role of Progressive's lead agency of three years, Doner in Southfield, Mich.