3 Shops Pitch $600 Mil. Reckitt | Adweek 3 Shops Pitch $600 Mil. Reckitt | Adweek
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3 Shops Pitch $600 Mil. Reckitt

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NEW YORK McCann Erickson, Euro RSCG and JWT will compete to remain on the global roster of packaged-goods giant Reckitt Benckiser, sources said.

The London-based client, which has its U.S. headquarters in Parsippany, N.J., is seeking to pare down to two global roster shops from three, sources said. Its estimated global ad spend is about $600 million.

London-based client executives were unavailable for comment.

The company, which markets products such as Clearasil (McCann), Veet (JWT) and Air Wick (Euro RSCG), has asked the agencies to each produce a TV spot for one of its brands.

Executives at the agencies declined to comment.