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3 Reporters Join 'Adweek' Regions

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Lovel, Williamson, Schmelzer beef up national, local coverage

Adweek has added veteran reporters to its offices in Atlanta, Dallas and Los Angeles, reinforcing the magazine's commitment to in-depth regional news coverage.

Taking over on July 26 as Atlanta bureau chief is Jim Lovel. He joins the magazine following three years as a writer and columnist for the Atlanta Business Chronicle, where he covered advertising and media. Lovel's 20 years in the news business include stints at The Tampa Tribune and the Arkansas Democrat-Gazette.

Adweek's new Southwest bureau chief is Richard Williamson, who is based in Dallas. He was formerly a staff writer at The Bond Buyer, a national daily, and Interactive Week. Before that, Williamson was a writer and editor for 16 years at Rocky Mountain News, where he covered the aerospace industry, among other subjects. Williamson began his career in his native Texas at the Austin American-Statesman.

Lastly, Randi Schmelzer has joined Adweek's Los Angeles office as a reporter. Schmelzer has 10 years of experience as a writer and reporter covering pop culture, media and entertainment. Most recently, she was national programming editor for online guide network Citysearch.com, and before that was at Cleveland magazine and Cleveland Tab, among others.

The new staff members will cover agencies and clients based in their regions, oversee Adweek.com's Southeast, Southwest and West sites, respectively, and contribute to the magazine's regional- and national-news wells.

"All of these reporters bring great experience to the magazine and with them, we expect to dive even deeper into the kind of regional news coverage that has always distinguished Adweek," said regional news editor Trevor Jensen.