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The “depth and breadth” of Lieber Levett Koenig Farese Babcock’s knowledge of Long Distance International’s business helped the direct marketing shop win its second above-the-line account.
An initial list of 30 agencies was pared to five, and then two, before LDI selected LLKFB here to handle the estimated $10 million account.
“The executives [at LLKFB] gave us a lot of confidence because of their thorough knowledge and the questions they asked,” said Richard Blume, chief operating officer of the Fort Lauderdale, Fla.,
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