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IN/OUT:
Facebook/MySpace
Leopard/Vista
XM + Sirius/XM, Sirius
Quarterlife/Second Life
Rupert Murdoch/Barry Diller
Cadbury’s gorilla/Careerbuilder’s chimps
Oprama/Billary
Hulu/Joost
Mark Zuckerberg/Mark Wahlberg
Anyone but George W. Bush/G.W. Bush
Tap water/Bottled water
Heidi Klum/Heidi Montag
The Canadian dollar/U.S. Dollar
Cash/Credit
Made in the U.S.A./Made in China
Poking/Friending
Deutsch/LA/Deutsch N.Y.
Dentsu lawsuit/WalMart lawsuit
The real housewives/Desperate Housewives.
Global warming/Debt relief
Wii/Xbox
Keith Olbermann/Bill O’Reilly
Twittering/Texting
Reality TV/Scripted TV
Virgin America/JetBlue
Hannah Montana/Hannah Storm
Spice Girls/Suicide Girls
Tom Brady/Michael Vick
Widgets/Cookies
Pop-up hotels/Pop-up stores
Tay Zonday/”Lazy Sunday”
Kate Modern/Lonelygirl
Writers/Producers
Ecology of the brand/Brand DNA
Charitable donations/Swag
Electability/Experience
Kanye West/50 Cent
Mad Men/Mad Ave.
MPG/MPH
Don Imus/Don Imus
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