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BOSTON Global financial services company Fortis has appointed WPP Group’s Grey as its lead creative agency, the shop has confirmed. Fortis’ estimated annual global ad spending is $200 million, per sources.
This marks the first time that Fortis has consolidated its advertising into one global network. Grey did not previously work for the client.
Grey’s Europe, Middle East and Africa operation in London will serve as lead office on the business. Grey won the account following a six-month competition in which other contenders could not immediately be determined.
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