NEW YORK Weight Watchers International has narrowed its search for an agency to handle its $45 million account to two New York shops: WPP Group's Young & Rubicam and Omnicom Group's TBWA\Chiat\Day, sources said.
A third contender, Interpublic Group's Lowe, the incumbent on media duties, was eliminated on Wednesday, after the shops submitted creative ideas earlier in the week, sources said. Y&R presented on Monday morning, followed that afternoon by TBWA\C\D and by Lowe on Tuesday morning, sources said [Adweek, Nov. 8].
Client executives are now expected to meet again with Y&R and TBWA\C\D before selecting an agency. The agencies either declined comment or could not be reached.
The Woodbury, N.Y., client referred calls to Boston search consultancy Pile and Co., which could not immediately be reached.
The creative incumbent, independent The Seiden Group in New York, did not participate in the review.