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By Teresa Buyikian
LOS ANGELES–Sixteen Western agencies have been named finalists in the 1997 national Effie awards.
Sponsored by the New York American Marketing Association, the Effie awards recognize the results and effectiveness of advertising.
Los Angeles finalists include BBDO West, nominated for two campaigns for Apple Computer, Campbell-Ewald, for two DirecTV spots; D’Arcy Masius Benton & Bowles, for a Baskin-Robbins International ad; Grey’s Los Angeles office, for a Kal Kan Foods spot; and McCann-Erickson, for Cathay Pacific Airways work.
Rubin Postaer and Associates in Santa Monica, Calif.,
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