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Client’s Ad Budget to Exceed $30 Mil. After First Year, Say Sources
CHICAGO–VHA, a cooperative service network that represents more than 1,600 community hospitals and healthcare organizations, is searching for an agency to create its first national brand image campaign, according to sources.
Shops are being told by the Irving, Texas-based client that while it plans to spend about $15 million the first year it advertises, the budget will exceed $30 million in subsequent years, sources said.
Six agencies are believed to be involved in the contest.
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