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NEW YORK British Airways on Tuesday said it has hired Bartle Bogle Hegarty for global creative chores on its ad account following a review.
Estimated billings are $100 million.
The other finalists were WPP Group’s JWT, Omnicom Group’s DDB and the incumbent, independent M&C Saatchi. Each agency’s London office led its pitch, and final presentations took place last month at the client’s headquarters in the U.K. [Adweek, Sept. 12].
M&C, which has handled the account since 1995, could not immediately be reached.
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