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CHICAGO Audi of America has confirmed that four agencies are contending for creative chores on its domestic advertising account. Estimated billings are $100 million.
Incumbent McKinney, a Durham, N.C.-based Havas shop, is defending against Publicis Groupe-backed Bartle Bogle Hegarty, Publicis’ Fallon in Minneapolis and independent Venables, Bell & Partners in San Francisco, the client said.
No outside consultants are involved and Audi looks to complete the process by year’s end. Media chores, mainly handled by WPP Group’s MediaCom, are not in play.
McKinney
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