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Real estate listing site Zillow.com has dipped its toe into traditional advertising with a television ad from Deutsch LA.
The ad, posted below, depicts a thirtysomething mom opening a Zillow listing on a tablet while she snuggles on a living room couch with her sleeping son. As she views photos of a house and the surrounding neighborhood, she envisions her son and husband in the driveway of the home.
Over a bed of acoustic guitar—the soundtrack is "First Day of My Life" by Bright Eyes—a male voice says, “You’re not just looking for a house.
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