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NEW YORK WPP Group’s Young & Rubicam has won creative duties on Toys R Us’ estimated $120 million account.
The New York-based shop bested the incumbent, Publicis Groupe’s Leo Burnett in Chicago, as well as Omnicom Group’s DDB in Chicago, and Interpublic Group’s Foote Cone & Belding in New York. Final presentations took place over three days and concluded on Thursday.
In making the selection, client chief marketing officer Warren Kornblum cited Y&R’s “strong insight” into the retailer’s core target, namely mothers and children.
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