Let the games begin!
Sony and Microsoft stormed Adweek and YouTube's Ads Leaderboard in May as both companies introduced their next-gen gaming consoles—the PlayStation 4 and Xbox One—in teaser videos. Both of those clips made the top five this month. But they were eclipsed by a teaser for an actual video game, which took the top spot.
Elsewhere on this month's list, Old Spice nailed down two spots in the to p 10 for the second straight month. And Kmart followed up April's enormously successful "Ship My Pants" ad with "Big Gas Savings," which reached less stratospheric but still respectable levels.
Audi of America placed high on this month's list with its hilarious spot starring Leonard Nimoy and Zachary Quinto. And Cruzan Rum also snuck in with its amusing take on laid-back island life.
The view counts, which fell back significantly from their record levels in April, are as of June 5. To be eligible for the YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. See all 10 spots at the link below.