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Yes, Virginia . . . ” is that classic newspaper editorial from 1897, written by New York Sun editor Francis P. Church in response to a letter from Virginia O’Hanlon, an earnest 8-year-old who, all those years before Barbie and the Big Wheel, wanted to know if Santa Claus existed. Insightful, kind and timeless, Church’s words never fail to bring a tear to my eye.
At least that’s what I thought, until I saw some of them acted out by none other than Donald Trump in a Macy’s commercial, as part of the retailer’s current “Believe” holiday campaign from JWT.
“How dreary would be the world,” the Trumpster says, standing stiffly in his blue suit, arms extended like a fifth grader forced to emote in a school play, “if there were no Santa Claus.”
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