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Yahoo today confirmed hiring Publicis Groupe’s MediaVest for its online and offline media chores in the U.S. following a review.
WPP Group’s Mindshare has handled traditional duties, while digital chores have been with sibling shop Neo@Ogilvy.
Yahoo spent about $35 million last year in domestic media, per Nielsen, and its annual global outlay is roughly $200 million, per company filings with the SEC.
When the process began, Yahoo indicated that the search was global in scope. Today, a company rep said only that MediaVest has been hired for U.S.
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