ATLANTA Marketing Magic said it has won the $3 million ad account of Allied Richard Bertram Marine Group after a three-month review that included incumbent Purcella & Associates of Fort Lauderdale, Fla.
Purcella, an independent shop, had held the account for the past four years.
Marketing Magic, also a Fort Lauderdale-based independent, said it would create print ads, direct mail pieces, trade show collateral and promotions for the crosstown client.
The print executions will appear primarily in marine and yachting magazines and are scheduled to launch in October issues. The ads will promote the group's Platinum Yacht division that specializes in the luxury boat market.
Allied Richard Bertram is a marketing alliance of the Allied Marine Group and Richard Bertram Yacht. It sells new and used vessels. The client has nine sales locations in Florida and Puerto Rico.