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Wrangler jeans, Timberland Pro boots and The North Face parkas have found a new home for their media business.
Publicis Groupe's Starcom is taking on media planning and buying for five brands owned by VF Corp., VF has confirmed. Beyond Wrangler, Timberland Pro and The North Face, Starcom will handle Lee and Nautica. Collectively, the brands spent nearly $100 million in media last year, including $30 million on Wrangler and more than $27 million on Lee, according to Kantar Media.
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