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NEW YORK WPP Group today revealed its permanent name for the new agency it launched to handle Dell’s global marketing services account: Enfatico, a musical term that means to play emphatically or with emphasis.
Previously, the shop and its development process were known as Project DaVinci.
Last month, WPP named Digitas Boston president Torrence Boone to run the unit as worldwide CEO. The New York-based agency employs some 600 staffers in 13 cities, including four in the U.S.
“As a next generation agency with a diverse mix of marketing services and talent — all uniquely orchestrated to drive value for Dell and future clients — we believe Enfatico effectively captures what makes us distinct,” said Boone, in a statement.
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