Wish I Did That

Johnny Vulkan founding partner, Anomaly

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In a Nutshell: A virtual race between men and women, merging 3-D visualization with real-time user running data, incentivizing Nike+ runners to run more.

Why I Wish I Did It: I’m not really into digital toys. I love things that are creative utilities or clear demonstrations rather than beautifully crafted distractions.

This latest installment in Nike’s “versus” moves beyond geographies such as North vs. South London and onto the battle of the sexes. The strategy is smart because it is built from an insight into one of the things that motivates runners—competition.

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