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In Microsoft’s newest ad, “Pride,” people from all over the world speak into the camera saying, “I’m a PC,” then describe their individual quirks. And with this simple, 60-second spot, Microsoft has given itself a strategy that makes sense in a piece of advertising I actually understand. And that’s a good thing, because my head was about to implode from all the aggressive scratching required in watching the campaign’s first ads.
Talk about turning Bill Gates, the company founder, into a sideshow.
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