Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The agency that found a way to contemporize an old deodorant brand is venturing into tax preparation software.
Wieden + Kennedy, famous for its award-winning rebranding of Procter & Gamble's Old Spice, is the new lead agency for Intuit's TurboTax, which has left Dailey after 11 years. The software rival to bricks-and-mortar stalwarts like H&R Block spent more than $100 million in media last year, according to Nielsen.
In making the hire, Greg Johnson, vp of marketing at TurboTax, cited chemistry with Wieden executives and the agency's "long history of developing great work that tranforms brands."
The assignment came after a review in which there were three other finalists: Crispin Porter + Bogusky, Goodness Mfg.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in