Why VW? Brand Genius Kevin Mayer, That's Why | Adweek Why VW? Brand Genius Kevin Mayer, That's Why | Adweek
Advertisement

Why VW? Brand Genius Kevin Mayer, That's Why [Video]

VW's vp of marketing talks cars and campaigns with Adweek editorial director Jim Cooper

Brand Genius and Volkswagen vp of marketing Kevin Mayer kindly dropped by the Adweek offices recently to talk to editorial director Jim Cooper about the secrets of a winning campaign.

Advertisement