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Beauty is in the eye of the food shopper, according to data released by Mintel. The research company’s Beauty Innovation division found that food and drink launches with a “beauty enhancing” claim increased 306 percent worldwide between 2005 and 2008.
This demand has sparked a flurry of innovation in this category. The number of new teas, snack bars and other products promising to reverse the aging process or improve the consumer’s complexion, nails and hair have already surpassed last year’s total.
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