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NEW YORK How do you take an over-the-top campaign about a spandex-wearing rock star who drinks milk from his guitar to “the next level”?
As Goodby, Silverstein & Partners and its longtime client the California Milk Processor Board considered a Spinal Tap-worthy follow up to its 2008 “White Gold” campaign, the answer quickly became obvious: a rock opera.
The twenty-minute online musical, “Battle for Milkquarius,” makes its debut today at www.milkquarius.com and chronicles White Gold’s quest to save his hometown after the villain Nasterious steals all the town’s milk and kidnaps our hero’s gal-pal Strawberry Summers.
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