WATCH LIVE: Beck Bennett Moderates BBDO's Cannes Seminar on 'Nice' Advertising

How to make emotional ads without being sappy

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CANNES, France—The Cannes Lions festival is trying something new this year. It's streaming one session per day live globally on YouTube.

At 4 p.m. ET today, you can watch BBDO's seminar, titled "Nice Is the New Black," with Beck Bennett (the star of SNL and BBDO's AT&T kids ads) moderating a conversation with BBDO's David Lubars and Josy Paul. Click below to play.

Below is the description from the agency.

It's interesting how a lot of the great work out there right now is void of sarcasm, cynicism or nastiness.

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