Verizon, LG Kick Off Jonas Brothers Promo

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Verizon and LG Mobile Phones today (Friday) announced a user-generated contest that will allow fans attending the “Jonas Brothers World Tour 2009” to create an interactive video of themselves jamming out or playing kickball with the band, via green screen technology.

The videos can be posted on VCASTLive.vzw.com for a chance to meet and play a game of kickball with the band members—Nick, Joe, and Kevin Jonas. Verizon FiOS customers will be entered automatically by watching “Jonas Brothers: The Concert Experience” trailer or concert footage, available on FiOS TV Video on Demand.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in