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By David Gianatasio
BOSTON–Veduccio, Levine, Coleman, Sampson & Partners has been tapped to help introduce the UnHoley Bagel, billed as the world’s first holeless, cream cheese-filled bagel.
A creation of SJR Foods in Boston, the new bagel is being rolled out in select markets in New England, upstate New York, Florida and elsewhere, said Veduccio, Levine president Russ Veduccio.
The UnHoley Bagel is currently being sold throughout the New England area and at approximately 7,000 locations across the nation, including BJ’s Wholesale Clubs, Cumberland Farms, several grocery chains, and 7-Eleven convenience stores, which recently placed an order for more than 1 million of the packaged bagels.
The Boston-based, eight-person agency was tapped by SJR Foods for creative development and media placement based on Veduccio’s relationship with client executives.
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