Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Men and women encased in white bodysuits from head to toe perform an aerial ballet to illustrate the powerful penetrative abilities of Vaseline’s Sheer Infusion body lotion in a new spot from BBH. Set to the music of “Peer Gynt Suite No. 1,” the white-on-white theatrical demo has acrobats twirling on wires and diving through a seemingly rigid surface to show how the lotion offers “Superior moisture. Across all layers of your skin.” A behind-the-scenes making-of video includes interesting details such as the fact that the Noam Murro-directed commercial required a year of prep work, 1.5
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in