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Showing that it’s an organization that practices what it preaches, the U.S. Postal Service has rolled out a print and direct mail campaign promoting direct mail.
The campaign, via Campbell-Ewald, Detroit, consists of 300,000 direct mail pieces. Creative highlights well-known brands that use direct mail, like Dell, and invite users to send a card back to get a free DVD outlining more direct mail case studies. For instance, the DVD highlights Wild Dunes Resort in Charleston, S.C.,
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