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Financial client USAA has chosen IPG's MullenLowe as its new agency of record just over two months after ending its relationship with Campbell Ewald over a controversy sparked by an agency employee's racist email.
After Adweek's AgencySpy published an email from October 2015 in which a creative leader invited San Antonio employees to a "Ghetto Day"-themed event, USAA decided to terminate the agency's contract and told Adweek, "We will be searching for a new agency that aligns with USAA's culture and core values."
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