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The U.S. Postal Service is set to award lead advertising duties on its $140 million marketing account to Leo Burnett here after a protracted review, sources said.
FCB Worldwide, New York, which had handled the government agency’s corporate image account for about a year, will continue to handle direct mail and interactive marketing, sources said.
Frankel in Chicago will also retain its in-store retail and point-of-sale marketing business, while MediaCom in New York will handle USPS’s media planning and buying.
Bravo, New York, will handle Hispanic marketing.
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