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The U.S. Census Bureau is launching a $133 million campaign next week that urges the American public to participate by completing and sending back the 10-question forms they’ll receive in the mail.
“One of the primary goals for our advertising and outreach campaign is to increase the number of people who mail back their forms when they arrive in March,” said Census Bureau director Robert Groves during a presentation in Washington, D.C., today. “For each percentage point increase in the national mail-back response rate, the Census Bureau saves taxpayers about $80-90 million in costs associated with having to send census takers to non-responding households for in-person interviews.”
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