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It was a new day for Microsoft. After two years of having Apple define the Windows user in the form of John Hodgman’s bumbling “PC” in the “Get a Mac” ads, Microsoft enlisted, for the first time, agency Crispin Porter + Bogusky, whose counterpunch — a series of spots featuring company founder Bill Gates and comedian Jerry Seinfeld — would be among the most anticipated ad campaigns in recent memory.
But the initial Seinfeld-Gates broadside — a 90-second spot set in a shoe store, predicting a future that would be “delicious” for PC users — left the public perplexed.
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