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Pizza Hut has launched a review of creative duties on its ad account, now at Omnicom Group’s BBDO here, the client has confirmed.
The brand’s major media spending totaled $275 million last year and $144 million in the first seven months of 2009, according to Nielsen. Those figures don’t include online spending.
BBDO, which has handled the business since 1987, is defending. An agency representative referred calls to the Dallas-based client, which released a statement confirming the review.
“For more than 50 years, Pizza Hut has created some of the industry’s most memorable and effective advertising,” the statement said.
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