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NEW YORK Doner will not defend in Expedia.com’s review of creative duties on its ad account, agency CEO Alan Kalter said today.
The Southfield, Mich., shop has handled the business since 2006 — a period marked by turnover in the client’s marketing and executive ranks. In November, Expedia named Eric Grosse the company’s new worldwide president, and in January Paul Leonard became vice president of brand marketing. “We’re thrilled that we were able to establish a gap in site traffic that put [Expedia] 30 percent ahead of the competition and we wish the new faces all the best,” Kalter said.
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