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In its first national campaign, lawn care brand Tru Green is introducing a spokesman, a savvy neighborhood lawn kid envisioned in the mold of Family Ties’ Alex P. Keaton.
The character, Bobby Sinclair, is presented as a wannabe future millionaire. Sinclair introduces families with unmanageable lawns to TruGreen’s professionals, who will turn such plots around, ensuring a future opportunity for him. “[TruGreen] calls it specialized service. I call it my ticket to the cover of Forbes,” says Sinclair.
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