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Toys “R” Us today introduced a holiday campaign that evolves the brand’s well-known jingle and carries a new tagline to resonate with contemporary kids. TV and radio ads will break nationally next week.
English and Spanish-language spots will run on 20-plus TV and cable networks on Oct. 22, including ABC, NBC, CBS, Lifetime, TBS, Bravo, USA, ABC Family, Univision, Telemundo and Galavision. They also will air during prime time shows like 30 Rock, Deal or No Deal and Live with Regis and Kelly.
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