Toyota Goes Online via ScionSpy Promotion

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

LOS ANGELES As part of Toyota Motor Sales USA’s national launch of the Scion xA and xB models, the automaker today said it is introducing ScionSpy, an interactive digital photo contest with a wireless component designed by mobile gaming and entertainment company Sennari Mobile.

ScionSpy is an online contest in which participants use their camera phones, digital cameras or desktop computers to obtain digital photos of Scion cars. Contestants can send their photos to www.scionspy.com via mobile phone or Internet and compete to win prizes such as a Pioneer home theater system.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in