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NEW YORK Independent agency Toy is prepping an integrated campaign for the American Committee for the Weizmann Institute of Science.
The effort breaks next month, along with a Web site redesign from digital shop Big Spaceship. The broader goal is to help the multidisciplinary research institute establish a true global brand.
Media spending was not disclosed, but in the recent past, Weizmann’s annual ad outlays have been in the $1 million range, per Nielsen.
Jeffrey Sussman, client vp, marketing communications and public affairs, said in a statement: “The team at Toy has a reputation for inspiring people around unique ideas, and we look forward to working with them to bring the Institute’s spirit to life publicly in a more engaging way than ever before.”
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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