(Tough) Life of Brien

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Nick Brien exudes confidence. But even he must feel snakebit by the client troubles he has seen in his first eight months as worldwide CEO of McCann Worldgroup and its flagship agency, McCann Erickson.

On his watch, Verizon and General Motors have shifted business to rival shops, and now Nestlé is looking beyond the agency for ideas on three of the brands McCann handles. The U.S. Army account is in play as well, though the review was contractually mandated.

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