This week, cigarettes get tumorous and even more disgusting in a new PSA, Cookie Monster quickly breaks his New Year's resolution and Apple's timing is off in its promotion of the iPhone's Do Not Disturb feature.
Many of the hundreds of TV commercials that air each day are just blips on the radar, having little impact on the psyche of the American consumer, who is constantly bombarded by advertising messages.
These aren't those commercials.
Adweek and AdFreak have brought together the most innovative and well-executed spots of the week—commercials that will make you laugh, smile, cry, think and maybe buy.
Video Gallery: Top 10 Commercials of the Week