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BOSTON Tony Schwartz, the reclusive media consultant who helped fashion the famous “Daisy” TV commercial during Lyndon B. Johnson’s 1964 presidential run, died on Sunday, according to a brief notice on his Web site. He was 84.
Produced by DDB, the 60-second ad captured the angst and anxiety of the Cold War era. It opens on a small girl counting as she plucks petals from a daisy. She is clearly heard counting up — until an older male voice takes over, counting down.
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