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Titleist earlier this week broke the first three ads in what will be a series of nine new humorous TV spots in support of its NXT golf ball brand. Campaign spending, via Arnold, Boston, is estimated at $4 million.
A division of Acushnet Golf — which itself is owned by Fortune Brands — Titleist’s new “Inside the Cup” effort features broadcasters Scott Van Pelt and Di Stewart discussing a variety of golf topics in a talk show point-counterpoint setting.
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