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NEW YORK Timberland has entered into the gaming arena with its Olympics-inspired “Podium” campaign.
The global campaign, mainly a television and cinema effort, was created to “celebrate and capture the exhilaration of the outdoors,” said Tracy Stokes, senior director of global brand marketing.
The “Podium” spot shows a man trekking through the woods and culminates when he reaches the top of a snow-capped peak — his own personal podium. The online companion, called “Unexpected Obstacles,” is played in a video game format.
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