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NEW YORK Interpublic Group’s Avrett Free Ginsberg here has won creative chores on Tidy Cats, a brand of cat litter marketed by Nestle’s Purina PetCare division, the agency said today.
Bob Watt, president, Golden Products division at Nestle Purina, said in a statement: “We know Avrett will bring fresh new ideas for growth in the upcoming year. We have always been impressed with their passion, creativity and excellent understanding of our consumers.”
Major media spending on the brand exceeded $15 million last year, according to Nielsen Monitor-Plus.
Sources identified the other finalists as Publicis Groupe’s Fallon in Minneapolis and WPP Group’s JWT in New York.
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