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Visa today selected TBWA, New York, to handle lead global creative duties on its brand, the client confirmed.
The other finalists were BBDO and Grey, both in New York, and Leo Burnett in Chicago, according to sources. The consolidation takes effect Jan. 1.
Final presentations took place Sept. 10-11 at Visa’s headquarters in Foster City, Calif. Burnett and Grey pitched on Sept. 10 and BBDO and TBWA on Sept. 11. Each meeting lasted about three hours.
Previously, Visa used different agencies in different regions, with, for example, TBWA handling creative duties in the U.S.
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